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This site ownastore.hallmark.com states the following, "Apply to Own a Store." We noticed that the webpage also stated " What does it take to own a Hallmark Gold Crown Store? See what the financial criteria is to own a Hallmark Gold Crown store and what is involved in the owner approval process." It also stated " Learn About the Application Process. Why should I own a Hallmark Gold Crown Store? See some of the benefits from owning a Hallmark Gold Crown store and hear from some of our current owners. See the benefits of store ownership. How do I apply to own a Hallmark Gold Crown Store?." The header had Hallmark Cards as the highest ranking keyword. It was followed by Hallmark Retail Stores, Hallmark Gold Crown, and Own a Hallmark Business which isn't as ranked as highly as Hallmark Cards. The next words the site used was Hallmark Store Business Opportunity. Buy a Hallmark Gold Crown Store was also included but might not be seen by web crawlers.